The RAW camera files do not come out of the camera with a 'film look' automatically applied. This is where the process of color grading comes into play. Color grading is the process of tweaking and/or completely manipulating colors to create a look that fits a given production. The flat and grayish photo seen here is a RAW file, and represents what comes directly out of the camera. The photo below the RAW file is an example of a color grade that can be applied to the RAW file. As seen, the color grade applied effectively saturates and shifts the colors, making them pop. There are millions of different color combos that colorists can use to produce a look they are happy with, but I felt this look fit the film I was dealing with. On another note, compressed video formats are getting better. However there is still way less information to push and play around with in the post-production process. Color-grading overly compressed files can sometimes result in banding (rough transitions between different shades of colors), as well as crushed highlights (over-exaggerated bright parts of an image).